The Tell
Exposing the truths behind AI content, one Tell at a time.
The AI watermark: Do we care?
Does the AI Watermark matter? You should be editing AI content anyway, not publishing raw copy. So do we need to worry about the watermark?
Editing AI content: ‘That Will Do’
Othering your expertise: a lesson for brands in bad AI writing
Brands fall into a trap when generating AI content by 'othering' themselves from their expertise. Here's how NOT to do it
Does banning "not X, it's Y" actually fix the problem?
Ban 'not X, it's Y' and AI writes 'rarely X; usually Y' instead. How negative alternative logic passes banned-word checks and how editors catch it
Detached adverbs acting as confidence intensifiers
Have you ever noticed how AI uses detached, meaningless adverbs to suggest confidence? Read our latest edition of The Tell