We’re ready to tell your story
Joe.
I'm Joe, founder of Short Story. I spent a decade as a Fleet Street journalist covering sport and politics, learning how to find the story that matters, write it under pressure, and edit it until every sentence earns its place.
I bring that discipline to B2B growth marketing content. Through Short Story, I work directly with enterprise clients like RWS Group to build content strategies, manage delivery, and ensure everything we produce – AI-assisted or otherwise – is edited to newsdesk standard. I plan the strategy, oversee the writing, and am the one who signs off before anything gets published.
Vic.
I'm Vic, co-founder of Short Story. I started as a journalist, writing for Stylist and Time Out, then moved into brand marketing with AllBright, Pulsar and Pala. Alongside Short Story, I work as a communications officer for a local council, which means I spend my working week doing exactly what I do here: translating something complicated into language people actually understand and act on.
Good content is built on understanding who you're actually talking to and what will make them listen. Whether that's a content strategy, a piece of long-form copy, or an AI-assisted programme, the same question sits behind all of it: will this actually communicate?