Managed AI Content
Human → AI → Human
Need an AI-driven growth marketing campaign?
We build your AI writing assistant, draft your content, edit every piece and publish with you.
Why AI content needs an editor
The Content Marketing Institute's 2026 B2B research found that 95% of B2B marketers say their organisation uses AI. But there's a difference between usage and success. While 87% of those using it AI create content report higher productivity, only 39% see better content performance.
At Short Story, a senior editor helps develop your strategy, rewrites every draft in your voice, checks each fact and claim against its source, restructures the piece for how readers and AI search tools read it, and cuts whatever does not earn its place.
You receive content in your brand's voice, with every claim sourced and every piece written to the strategy we agree with you.
A writing assistant built for your brand
We built your writing assistant using your best published content as our quality bar, set your tone rules and define what your writing should and should not sound like. We develop the assistant on that material and manage it, so every first draft starts close to your voice and your product.
How it works: the Short Story Method
Managed AI Content runs on the same four-stage process behind everything we produce.
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We start by mapping your audience, running competitor analysis, and gathering the data that makes content worth publishing. We get to know you, how your brand works, and how your team operates. Only then can we begin working together on a successful content strategy.
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We work alongside you to develop your AI-content marketing strategy and produce full production briefs for each targeted topic. This includes linking maps, SEO and AEO alignment, advice on website capabilities, and production timescales.
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The AI model we've built together then produces a structured first draft. That’s as far as we allow it to go. After this, we edit, scrutinise, refine and improve every piece of content until it’s ready for review.
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We apply senior editorial review for all content to ensure alignment with strategy, accuracy and quality. Content then undergoes final optimisation and alignment with our joint distribution plan before it goes live.
What you get
The assistant
A writing assistant built specifically for your brand, trained on your content and your rules, and managed by us
Senior oversight
A senior editor produces, manages and reviews every piece of content before it is published
Agreed volume
Content production set to your goals, drafted by our assistant and finished by our editors
Reporting
we track citations, clicks and conversions, and use the results to shape the next round of briefs.
The Tell
We write about AI Content, the specific patterns and shortcuts that give lazy AI writing away, over on The Tell – our newsletter for brands who'd rather know what to look for.
Ready to talk?Let's talk about building your AI content growth marketing programme.